PROFILING THE RIGHT TARGET AUDIENCE FOR YOUR BRAND
This subject is highly expedient to the planning and execution of promotional activities for your brand in order to achieve desired results. It often determines the success or the failure of any brand of product or service. At the end of this reading, you should be able to define your target audience, identify their location, […]
5 SIGNALS TO STARTING A BUSINESS
Starting a new business especially in the present-day Nigeria can give you a terrifying feeling at the initial stage. A world of possibilities awaits, including the possibility of incredible success or shattering failure. The contradiction between those two extremes leads many to a state of indecision, making them nervous in making the final push to become […]
How to Begin Effective Business Development: The Three Key Strategies
Although, not all companies have a clear revelation of what business development managers do exactly, understanding the importance of business developers and their attendant values to organizational layouts cannot be underpinned. Do you want to know the strategies that successful business development managers adopt to ensure success in their work? There are […]
GRAPHIC DESIGN: The Marketing Insights
In today’s competitive business environment, having a distinct brand image, as captured and expressed through your graphic design, web design and print work, is critical to your company’s success. A good design should provide a clear articulation of who a company is, and at the same time, giving it a recognizable brand presence. For example, […]
HOW TO GROW YOUR BUSINESS WITH CONTENT MARKETING
If you’re interested in marketing your business online (and who isn’t at this point?), you can’t escape hearing about content marketing. It’s everywhere you look or listen. Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is […]
SOCIAL MEDIA MARKETING: The Truths Within!
They are everywhere making all the noise about Social Media Marketing. So many of them come with the talk that they can popularize brands using their Social Media Marketing tools like Facebook, Twitter and recently, Instagram. But is the conversion on the reached demography equivalent to the projected ROI? Definitely not! Many random people […]