PROFILING THE RIGHT TARGET AUDIENCE FOR YOUR BRAND
This subject is highly expedient to the planning and execution of promotional activities for your brand in order to achieve desired results. It often determines the success or the failure of any brand of product or service. At the end of this reading, you should be able to define your target audience, identify their location, […]
5 SIGNALS TO STARTING A BUSINESS
Starting a new business especially in the present-day Nigeria can give you a terrifying feeling at the initial stage. A world of possibilities awaits, including the possibility of incredible success or shattering failure. The contradiction between those two extremes leads many to a state of indecision, making them nervous in making the final push to become […]
How to Begin Effective Business Development: The Three Key Strategies
Although, not all companies have a clear revelation of what business development managers do exactly, understanding the importance of business developers and their attendant values to organizational layouts cannot be underpinned. Do you want to know the strategies that successful business development managers adopt to ensure success in their work? There are […]
Business and E-commerce in Nigeria: Now and Tomorrow
There’s no gainsaying that recent advancements in Information Technology have revolutionised the way we communicate and with increasing advancements, access to information is not limited by location or boundaries of any sort. Clearly, there is that unfettered ability the internet possesses which to a large extent, brings together people of diverse backgrounds to converge on […]
HOW TO GROW YOUR BUSINESS WITH CONTENT MARKETING
If you’re interested in marketing your business online (and who isn’t at this point?), you can’t escape hearing about content marketing. It’s everywhere you look or listen. Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is […]
MMM: QUICK MONEY, QUICK DEBT!
When I heard about it the first time, something didn’t just sound well about the whole idea. My friend Steve had said all the world could say about this “such an amazing opportunity” that I needed to seize. But believing that I could just throw in money somewhere and have it back nearly doubled […]
The rigors of doing business in Nigeria
You may have heard about the current struggle Nigerians are facing to fuel their cars and generators coupled with the fluctuating exchange rate that has affected most businesses (and investments). Doing business in these present times will be harder than biting stones to ash with your teeth. With each passing day the situation of things […]